What is the Process Communication Model® (PCM)? From communication to interpersonal influence

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The Process Communication Model® is a patented tool, developed by psychologist Dr Taibi Kahler, that helps solve everyday communication and relationship issues—at work and beyond. It directly impacts leadership style, communication effectiveness, teamwork and stress management.

You may already have followed presentation skills courses, yet still wonder: “I know my strengths and weaknesses and have a ‘decent communication model’ in mind—but how do I adapt to my counterpart’s style? And if that person is under pressure and turns negative, how should I react?”

Imagine being able to decode your own communication style and stress behaviour while spotting those of others in real time. That’s PCM’s unique promise: you learn to observe concrete signals in someone’s words, tone and posture, then adjust your approach instead of sliding into misunderstanding.

Having worked in finance, marketing and consulting before becoming an executive coach, I know the reality of large international organisations where success relies on intercultural communication. As a coach-trainer I help professionals break language and cultural barriers, understand one another and cooperate. Clients who adopt PCM quickly gain high added value: unlike many personality tests, PCM clarifies your own style and lets you analyse and anticipate how other people communicate—especially under stress.

Contents

  • The origin of the Process Communication Model®
  • How PCM can help you
  • The six PCM personality types
  • PCM in companies

1 | The origin of the Process Communication Model®

In 1978 NASA was preparing a space programme. Psychiatrist Dr McGuire wanted to predict astronauts’ psychological reactions and communication quality under tension. Technical skills were outstanding; the challenge lay in keeping harmony during long missions. He contacted Dr Taibi Kahler and was amazed: within ten minutes Kahler extracted as much data as a full clinical interview usually offered at the end. The partnership blossomed. NASA used Kahler’s model to select and train crews; it later reached the White House and many blue-chip companies. Today PCM is adopted worldwide to boost communication, cohesion and leadership.

2 | How PCM can help you

Verbal content is only part of any message: tone, facial expression and posture often speak louder. PCM remains the only tool that combines behavioural analysis with a personality typology. It links observable cues to six distinct personality types. Once you identify those cues, you can “tune in” to the other person’s preferred channel and needs, preventing misinterpretations and increasing impact.

3 | The six PCM personality types

  1. Thinker
    • Loves logic, relies on facts and data.
    • Excellent at analysing and organising, appreciates schedules.
    • Needs recognition of competence; fuzzy contexts create stress.
  2. Persister
    • Strong sense of values; likes to voice opinions and argue principles.
    • Dedicated and demanding once convinced.
    • If ignored, reacts under stress with moral judgement.
  3. Harmoniser
    • Seeks harmony; warm, empathetic, people-centred.
    • Needs to feel liked and appreciated.
    • Under stress may over-please others to restore peace.
  4. Promoter
    • Challenge-oriented; acts first, adjusts later, result driven.
    • Adaptable, often charismatic; emphasises action and profit.
    • Without stimulation, quickly bored and impatient.
  5. Imaginer
    • Quiet inner power; prefers to reflect before acting.
    • Great at envisioning; communication is more introvert and measured.
    • Needs solitude and space; constant interruption raises stress.
  6. Rebel (the creative spontaneous)
    • Playful, independent, dislikes rigid rules.
    • Dynamic, curious, humorous: reacts with spontaneous “I love / I hate”.
    • Needs variety and fun; deprivation triggers stress.

We all possess the six types, but their order and intensity differ—yielding a unique personality structure.

Curious to discover your own PCM profile? Deeper insight will reveal:

  • Why you and colleagues may perceive the same issue so differently,
  • Your dominant type and its natural strengths,
  • Your typical stress reactions,
  • Comfort zones and areas where extra effort improves communication.

Click here to take the PCM inventory and get your personalised report!

4 | PCM applied in companies

Combined with six-month coaching, PCM delivers clear benefits:

  • Adopting others’ perspectives, reducing conflict.
  • Navigating diverse interlocutors and high-pressure situations.
  • Shifting leadership style to suit different contexts.
  • Self-motivation through awareness of psychological needs.
  • Identifying stress early and limiting emotional over-reactions.

At organisational level PCM helps:

  • HR: sharpen recruitment, match profiles to roles, improve retention.
  • Marketing & sales teams: persuade swiftly, negotiate, build client rapport.
  • Whole company: smooth cross-functional cooperation and boost collective performance.

Interested in PCM for yourself or your organisation?

  • Managers / professionals: book a free coaching intake to clarify goals and test my approach.
  • Companies: contact me to design a customised coaching or training programme and embed PCM sustainably.
©Kyria Chun-yin Dagorne / Reinventing Career Coaching
Copyright, general reproduction: Please indicate the website source.
For commercial sites, for-profit uses, and prints, please contact the author.

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