Remote, work-from-home, hybrid… Physical presence is no longer the only reference ; visibility and credibility now depend on mostly virtual touch-points. How do you keep radiating when you’re just a thumbnail on Zoom ?
Express recap – the 8 levers
- Super-charged active listening – silence as a signal of full attention.
- Multi-channel communication – match the medium (visual / auditory / kinaesthetic) to the receiver.
- Micro-detail design – email signature, slide templates, video « first-aid kit ».
- Image accessories – lighting, sound + scarf / earrings / lipstick trio for the webcam frame.
- Coherent digital identity – same photo, same story, complete & updated profiles.
- Leverage rare face-to-face moments – prep, deliver a tangible asset, broaden the network.
- Emotional connection – genuine small talk, personal follow-ups, empathic leadership.
- Create virtual social places – pick 1–2 networks, share around your core value, use closed communities if needed.
1 | Listening – your remote super-power
Pixelated image ? Voice is enough. Ask a question, leave a real pause. Goal : reassure, clarify, catch the sub-text. Bonus : a personalised voicemail greeting on your business phone = instant micro-brand experience.
2 | Pick the right channel
| Receiver profile | Best channel | Tips |
|---|---|---|
| Visual | Pinterest board, mock-ups, diagrams | Speak in pictures : “Imagine a green light…” |
| Auditory | Direct call, voice memo | Logical structure, frequent reformulation |
| Kinaesthetic | Prototype, sample | Sensorial storytelling, lived examples |
3 | The invisible touch-points
- Colour palette (1 primary, 1 secondary, 1 accent) applied everywhere.
- Same font across emails, docs, slides.
Visio-emergency kit: ring light, headset-mic, logo post-it.
4 | Mini video staging
No need for a full suit. Plain top + signature accessory : graphic scarf, statement hoops, vibrant lipstick. Posture : chin slightly down; otherwise use discreet headset to keep voice calm.
5 | A 100 % up-to-date avatar
Same photo on Teams, Slack, Zoom, LinkedIn. Short value-oriented bio (whom you help & how). ➡︎ Download the 10-minute LinkedIn checklist to audit your profile.
6 | Capitalise on in-person meetings
Come with a one-pager printout, business cards or a small goodie reflecting your personality. End the meeting by stating what you want the other person to leave with (idea, feeling, concrete support).
7 | Affective leadership
Latins know it well : we collaborate with people, not with functions. Open/close emails with a genuine “How are you ?”, note the answer, circle back next time. During turmoil, share your own feelings – calibrated vulnerability breeds trust.
8 | Tailored digital social space
- Define the purpose of each platform :
- LinkedIn → professional expertise
- Instagram → more lifestyle backstage
- Private Slack group → inner circle of key allies
Publish in line with your story. Goal is not raw notoriety but a long-term, unique, experiential relationship.
Roadmap
- Clarify vision, mission, values.
- Select 3 touch-points to optimise this week.
- Plan one piece of content per week on your main channel.
- Measure engagement (feedback, requests, leads) → adjust.
Need an external eye to accelerate ? Let’s talk !